MY WORST CV EXPERIENCE EVER

MY WORST CV EXPERIENCE EVER ‘This is what you want, isn’t it,’ my father’s fiancee said, slamming her CV down in front of me. She stormed off, leaving a three-page account of her life’s work in teaching and writing on the dining room table. I gazed at the document with …

SLOGAN’S RUN?

SLOGAN’S RUN? ‘No pain. No gain’ is probably not the slogan you would choose to convey your brand values. And while we’re at it, ‘If it’s not hurting, it’s not working’ or ‘Drill. Fill. Chill’ won’t encourage uptake of your services either. Indeed, do dentists need slogans at all? After …

WHAT’S IN A NAME?

WHAT’S IN A NAME? Growing up as a twin meant instant celebrity. ‘Wow, you look like twins,’ people said. Yes, my sister and I were the same age although not identical siblings. ‘Do you read each other’s minds?’ they asked. No, but growing up as close as siblings get, my …

IS YOUR WEBSITE A SUCCESSFUL DATING AGENCY?

IS YOUR WEBSITE A SUCCESSFUL DATING AGENCY? Imagine you own a matchmaking business seeking the ideal partners for a specific kind of single and searching clientele. On dates, your singletons ask intrusive questions of their companions and chastise people who smoke, drink and enjoy sugary foods. During meals, they habitually …