SLOGAN’S RUN?

SLOGAN’S RUN? ‘No pain. No gain’ is probably not the slogan you would choose to convey your brand values. And while we’re at it, ‘If it’s not hurting, it’s not working’ or ‘Drill. Fill. Chill’ won’t encourage uptake of your services either. Indeed, do dentists need slogans at all? After …

WHAT’S IN A NAME?

WHAT’S IN A NAME? Growing up as a twin meant instant celebrity. ‘Wow, you look like twins,’ people said. Yes, my sister and I were the same age although not identical siblings. ‘Do you read each other’s minds?’ they asked. No, but growing up as close as siblings get, my …