READ ALL ABOUT IT!

READ ALL ABOUT IT! How to turn your website into a tabloid newspaper. As dental website writers, we have a lot to learn from tabloids. Stay with me. I am not suggesting we post smiling images of our patients (of any gender), scantily clad, alongside bold, juicy, ‘NICE TEETH!’ headlines …

MY WORST CV EXPERIENCE EVER

MY WORST CV EXPERIENCE EVER ‘This is what you want, isn’t it,’ my father’s fiancee said, slamming her CV down in front of me. She stormed off, leaving a three-page account of her life’s work in teaching and writing on the dining room table. I gazed at the document with …

SLOGAN’S RUN?

SLOGAN’S RUN? ‘No pain. No gain’ is probably not the slogan you would choose to convey your brand values. And while we’re at it, ‘If it’s not hurting, it’s not working’ or ‘Drill. Fill. Chill’ won’t encourage uptake of your services either. Indeed, do dentists need slogans at all? After …